We didnāt lose our inner child. We turned it into ArT Toys and More...with purpose.
šÆ Art Toys & The Realities Behind the Act of Collecting #00005 Art Toy Files
A personal rebellion. A cultural mirror. A Dis(Play) of identity.
ART TOY FILES
Sergio Pampliega Campo & Cristina A. del Chicca
Uncovering the Stories, Creators and Culture Behind #ArTToys
An Art Toy Gama Perspective
āThe collectorās achievement lies in creating from the genius of others a nectar that belongs only to themselves.ā
ā Henri Focillon
We return to this quote often.
Because if thereās something weāve learned after a decade collecting, curating, and connecting through ArT Toys, itās this:
Every collection is a portrait. A mirror. A Memory in Motion.
A personal, living archive shaped not just by aesthetic taste,
but by instinct, nostalgia, rebellion, and meaning.
And thatās where things get interesting.
Because ArT Toy collectors are not just collectors.
They are emotional curators.
Disruptors of traditional narratives.
Custodians of an aesthetic that is at once innocent and deeply subversive.
š What Makes an ArT Toy Collector⦠Different?
Is it the object that changes the collector,
or the collector who transforms the object?
Unlike other forms of collecting, ArT Toys operate in a unique liminal spaceā¦
Between art and commerce,
between design and emotion,
between childhood and adult consciousness.
Thereās no fixed profile.
Weāve met collectors who are artists, curators, DJs, tattooists, architects, parents, philosophers, graphic designers, skaters, biologists.
Some arrive through nostalgia.
Others arrive through ideology.
But all of them stay for one reason:
Because somewhere in this Movement,
they saw themselves.
š These Are Not Just Toys
They are artistic weapons. Emotional messengers.
Objects that carry contradiction in their very essence.
Yes ā¦they look like toys.
And thatās the point.
Because what better way to disguise power, critique, memory, or defiance
than through a familiar, non-threatening shape?
Behind each piece lies something more:
Ā· An artistās worldview, shaped by conflict, joy, pop culture, or trauma.
Ā· A coded message, wrapped in vinyl and painted with layers of irony or beauty.
Ā· A visual diary, sometimes dark, sometimes hilarious, often ambiguous.
And yes, sometimes the ambiguity is the message.
š” We Donāt Just Collect. We Choose What to Remember
Collectors donāt always articulate why they choose one piece over another.
Because many times, itās not logic.
Itās recognition.
Something in the shape, the gesture, the eyes, the color, the silence of the figure
speaks to something unspoken in them.
And thatās when a shelf becomes a story.
A corner of a home becomes a personal museum.
The act of collecting is not about owning.
Itās about acknowledging what moved you.
Itās about saying:
āThis belongs in my Story.ā
š„ The Power of Dis(Play)
At Art Toy Gama, we believe that collecting is not passive.
Itās Dis(Play) :
a conscious, creative, and deeply personal act of identity construction.
Each piece You choose to display says something:
About Your aesthetic.
About Your generation.
About Your rebellion.
About what You want to pass on.
And thatās why we donāt treat ArT Toy collecting as just a hobby.
We see it as a form of cultural memory in motion.
Weāre not building shelves.
Weāre building Legacy.
š§© You Donāt Just Collect Art Toys. You Curate Who You Are.
And in that process, You are shaping the future of the ArT Toy Movement.
So whether Youāre a collector, an artist, a shop, a gallery, a platform,
or someone just entering this universe for the first time...
Welcome.
You donāt just belong here.
You are this.
š© Want to collect with deeper meaning?
ā [Join the Newsletter] to receive stories, reflections, and editorial projects straight from Art Toy Gama.
ā [Enter the Shop] if thereās a piece waiting to write its chapter in your story.
The First and Only Art Toy Newsletter Society in the World here: https://emails.arttoygama.com/l/email-subscription
š This post is adapted from an original story first published on our Tumblr blog in December 2015. We kept the truth. We just sharpened the edges.
Art Toys. Paintings. Fine Art Prints. Not what You expect.
Real collectors don't follow trendsāthey redefine them
We didnāt lose our inner child. We turned it into Art.
You collecting, or just hoarding what the algorithm spoon-feeds you?
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