TNoTToys is not a product line.
It’s a way of thinking, collecting, and remembering the ArT Toy Movement.

TNoTToys

A simple idea before You continue

Human culture exists because we can believe in things that are not physically real.

In Sapiens: A Brief History of Humankind, Yuval Noah Harari describes how shared fictions…
myths, legends, symbols…
are what allow us to create communities and culture.

TNoTToys applies that same idea to the ArT Toy Movement.

In the same way we ask:

Is this Art or is it a Toy?
we also ask:
Is this an Exhibition or not?

And the answer is the same.

If it creates meaning,
it exists.

Everything You’re about to read starts from there.

What does TNoTToys mean?

TNoT= “This Is Not (About) ArT Toys.”

(pronounced “Tee-Not Toys)

It’s not a rejection.

It’s an invitation.

It means:

stop debating whether it’s ArT or Toy.
Start living what it creates.

TNoTToys embraces the paradox:

Some ArT Toys look like Toys.
Others look like Art.
Many are both.

And that contradiction is not a problem.
It’s the point.

Why TNoTToys?

Because ArT Toys are no longer just sculptures.

They are language.
They are memory.
They are culture.

What If here were another way to collect ArT Toys?

Not by owning more,
but by understanding more.

What If ArT Toy collecting wasn´t just acquisition…

but participation?

TNoTToys is Your answer.

What TNoTToys is?

TNoTToys is a new cultural category within the ArT Toy Movement.

We don’t make figures.
We make their memory.

We turn ArT Toys into Living Memory:
into stories, rituals, archives and presence.

TNoTToys is a space for:
the collector,
the artist,
the brand,
the gallery,
the shop,
the curator.

For those who see ArT Toys as language.
And collecting as creation.

TNoTToys Publications

The Editorial Lab of the ArT Toy Movement

Before we talk about Book Series,

there’s one problem to face

Most ArT Toy exhibitions leave no trace.

Posters vanish.
Links die.
Blogs disappear.
The scroll erases what the wall once made sacred.

TNoTToys Publications exists to stop that.

What TNoTToys Publications is

TNoTToys Publications is a Book Series designed to document, map, and narrate the ArT Toy Movement through its most honest language: visual culture.

Not from theory.
From lived experience.

So that collecting becomes culture you can cite

We start from the Poster

This Is Not a conventional “exhibition catalog.”

Each entry begins with the Poster…
the image, the typography, the coded invitation.

Because a Poster doesn’t just promote a show.
It reveals identity.
It carries intention.
It captures the scene’s pulse.

We read Posters the way others read texts:
as cultural evidence.

For everyone who makes the scene possible

Made for:
the collector, the artist, the brand, the gallery, the shop, the curator,
the visual culture enthusiast, the design geek, the rebel reader,
and anyone who senses there’s something deeper behind “just Toys.”

This is a platform of visibility, permanence and respect.

Book Series #1

This Is Not A Book About Art Toy Exhibitions & ToyCons

The First Global Atlas of ArT Toy Exhibitions
Where Posters Became History

#1000IconicArTToyExhibitions

Before the drop, there was the invitation

What If the real beginning of the Movement wasn’t the ArT Toy itself …

but the Poster that announced it?

The JPG that stopped your scroll.
The silkscreen that shouted from a wall.
The flyer that turned a date into ritual.

This Book Series maps how posters became culture
and how exhibitions became community.

What this Book Series is

A global atlas built Poster by Poster .

Not a ranking.
Not a definitive encyclopedia.
A living memory system in volumes.

Because the ArT Toy Movement didn’t happen in one place.
It happened across cities, languages and scenes…
in galleries, garages, museums, shops, cons, pop-ups and online rituals.

One Book could never hold it all.
That’s why it’s a Series.

#####

The Poster...first rule

Every entry starts from the Poster , not the press release.

We don’t list exhibitions.

We decode what the Poster reveals:

· identity

· context

· visual language

· cultural signals

· community intention

Because the Poster is often the only surviving proof
that something happened.

Why it matters

This isn’t nostalgia.
It’s cultural infrastructure.

It gives:

· permanence to artists and their shows,

· visibility to galleries, shops and ToyCons as cultural agents,

· context to collectors,

· and a shared archive for the next generation.

It’s not here to explain what ArT Toys are.
It’s here to show how the world changed because they exist
and to help you hold that story in your hands.

Publications write the history.
Prints let You enter it.

TNoTToys Prints

Before we talk about TNoTToys Prints, there’s one shift to understand

For years, the ArT Toy Movement has been trapped in a sterile question:
Is it a Toy or is it Art?

TNoTToys doesn’t answer it.
It dissolves it.

In the same way, we ask:
Is this an Exhibition real or fictional?

And the answer is the same.

If it creates meaning, it exists.

The Poster is the Exhibition

In TNoTToys Prints, the Poster doesn’t announce an exhibition.
The Poster is the exhibition.

TNoTToys Prints are limited-edition exhibition Posters.
Not promotional visuals.
Not decoration.

Each Print declares a moment…real, forgotten, or reimagined…
and fixes it as collective memory of the ArT Toy Movement.

The Poster doesn’t capture a show.
It performs it.

Not just a Print. A cultural Act.

TNoTToys Prints, are created with Poster aesthetics and exhibition logic.

Bold typography.
Strong visual language.
Clear declarations.

Each piece works as:

· an artwork,

· a document,

· and a visual record of ArT Toy culture.

Exchangable. Displayable. Archivable.
Designed to live on walls, in binders, or as part of your personal archive.
In functional formats (A4 and beyond).

Why a Poster?

Because Posters have always been the language of culture.

They turn:

· dates into rituals,

· images into symbols,

· moments into memory.

Every TNoTToys Print is a hybrid artwork:
Art, design, archive and manifesto at once.

Not decoration.
Declaration.

Print + Entry

Two layers. One system.

Every TNoTToys Print comes with an Entry (Ticket).

The Print is fixed.
It doesn’t adapt.
It declares the myth as shared memory.

The Entry is the living layer.
This is where Your:

· city,

· date,

· initials,

· moment of encounter

are recorded.

Not as personalization.
As presence.

The Print creates the memory.
The Entry proves you were part of it.

A new role for the collector

In TNoTToys, the collector is not a customer.

The collector is:

· a participant,

· a witness,

· a cultural agent.

You don’t just acquire a piece.
You enter an Exhibition.

Collecting becomes:

· an Act of participation,

· a gesture of identity,

· a form of legacy.

Because in the end,
what we collect doesn’t define us.
How we show up does.

Two main collection lines

#ThisIsNOTAnArTToyExhibition

1. Prints linked to TNoTToys Publications

& Curated TNoTToys Shows

Where the Book becomes the Exhibition.

Born from Book Series, editorial projects and curated shows.
They carry the aura of institutional exhibitions,
even if no museum hosted them.

2. Prints from Launches, Customs & Community Moments

The shows that never happened… until now.

Moments that deserved an exhibition,
now framed as memory.

· Genesis Editions: historic firsts.

· Continuum Editions: what came next.

Every Poster is a memory.
Every wall becomes a gallery
when You know what you’re collecting.

Why TNoTToys Prints exist

TNoTToys Prints were created to break away from:

· mindless collecting,

· sterile definitions,

· and the need to justify what we love.

They exist to:

· activate memory,

· rethink authorship,

· make the collector visible.

This is Not a new way to sell Prints.
It’s a new way to inhabit culture.

The Poster creates the memory.
The Entry records your presence.

What If every Print & Ticket was a timestamp...
proof that You were there when the Movement moved?

Why TNoTToys Exists

TNoTToys exists because the ArT Toy Movement reached a turning point.

For years, collecting ArT Toys has been driven by passion, intuition, instinct, and love.
But also by noise. Speed. Saturation. Disappearance.

Too many moments happened.
Too few were remembered.

Exhibitions vanished.
Posters disappeared into the scroll.
Stories lived intensely… and then dissolved.

And quietly, a doubt began to grow among collectors, artists, galleries, brands, and curators:

Will this still mean something tomorrow?
Will anyone understand what this meant to us?
Will what we built together leave a trace?

TNoTToys exists to answer that doubt.

From Objects to Meaning

TNoTToys was not created to add more objects to the world.

We don’t make ArT Toys.
We don’t compete with artists, brands, or producers.

We do something else.

We work with what ArT Toys generate:
memory, identity, community, rituals, rebellion.

Because the real value of the ArT Toy Movement has never lived only in vinyl, resin, or paint,
it lives in the stories, encounters, Posters, exhibitions, launches, customs, and shared moments that surround them.

TNoTToys exists to capture, fix, and activate that layer.

Why Memory Matters

Most ArT Toy moments leave no trace.

Exhibitions close.
Websites disappear.
Social posts vanish.
Links die.

What remains is fragile.
What isn’t recorded fades.

TNoTToys exists to turn what was ephemeral into Living Memory.

Not nostalgia.
Not documentation for documentation’s sake.

But memory as a creative force:
something that gives meaning today and value tomorrow.

Why the Poster Became Central

At some point we realized something simple and radical:

The ArT Toy Movement didn’t begin with the figure.
It began with the invitation.

The Poster.
The flyer.
The image that said: something is happening, show up.

That’s why TNoTToys focuses on Posters, Prints, Books , and Entries:
because they are the interfaces where culture announces itself.

They are where identity is declared.
Where community gathers.
Where memory starts.

A New Role for the Collector

TNoTToys exists to break with passive collecting.

Here, the collector is not a customer.

The collector is:

a participant,

a witness,

a cultural agent.

Through Prints, Publications, and Entries (Tickets),
the collector doesn’t just acquire; they show up.

Their city.
Their date.
Their moment.
Their presence.

Recorded.

Because in the end,
what we collect doesn’t define us
how we show up does.

Identity · Memory · Legacy · Rebellion

Everything in TNoTToys revolves around four forces:

Identity
Because collecting is a way of saying who you are.

Memory
Because what isn’t remembered disappears.

Legacy
Because passion deserves permanence.

Rebellion
Because refusing to let this Movement be reduced, simplified, or forgotten
is an act of resistance.

TNoTToys exists to give those forces form.

On paper.
In print.
In presence.

Not More Products. More Meaning.

TNoTToysis not here to satisfy a need.
It’s here to fulfill a dream:

the dream of collectors who want their passion to matter,

of artists who want their context to survive the scroll,

of galleries and shops who built culture, not just sales,

of a Movement that deserves more than disappearance.

This is why TNoTToys exists.

To make Memory visible.
To turn collecting into authorship.
To transform moments into legacy.

Because ArT Toys were never just objects.

They were signals.

And this is how we make sure those signals are not lost.