(The Art Toy Movement: Offended Yet?) Art Toy Gama: Signal Jammer #00010 Newsletter

Subject: No offense—unless you’re just here for the hype

Tittle: The Art Toy Pioneer Who Couldn't Care Less

Subtittle: James Jarvis changed the game—while others were still trying to name it.

Some people study the game.
Some play the game.
And a few, like James Jarvis, quietly build something so honest…it flips the board.

1998

London.
Jarvis designs Martin for Silas.

No gimmicks. No hype.
Just a round head, tight mouth, and a presence that didn’t beg for attention—it demanded it.

It wasn’t just a toy.
It was an existential vinyl mood.

📌 Before Kidrobot.
📌 Before KAWS.
📌 Before the vinyl gold rush.

And still ask Jarvis today and he’ll shrug:

“I never considered myself part of the Art Toy scene.”

That’s exactly why it matters.

Because maybe the people who don’t try to “be something” end up changing everything.
Because maybe Art Toys lost something when they started chasing hashtags.

If that stings good.
It means you still care.

📍 So, was James Jarvis a pioneer? Or just too pure for the game?

💬 Hit reply and start a civil war in our inbox. We’re ready.

🔥 Before you scroll away…

remember...

You don’t need to be part of the “scene”.
You don’t need the X-eyes.
You don’t need the collabs.
You just need taste and guts.

Because while the herd hunts the next drop,
You’re here...building a collection with spine.

We’re not here to be liked by everyone.
We’re here to be remembered by the few who matter.
And if that means pissing off the 80%…
Then let’s f*cking go.

🛒 Store

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This email was originally sent to the Newsletter subscriber list on April 8, 2025

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