🎂 Scarygirl at 25: Still Soft, Still Punk, Still Untamed

Uncovering the Stories, Creators and Culture Behind #ArTToys
An Art Toy Gama Perspective

Some characters exist to entertain.
Others to disturb you tenderly.
Scarygirl does both.
And Nathan Jurevicius… turned that contradiction into a Movement.

The Pirate-Eyed Girl Who Didn’t Ask for Permission

In 2001, Nathan Jurevicius doesn’t just invent a character.
He cracks open a parallel world.

Scarygirl is born strange and stays strange:
an orphan with one eye, raised by a prophetic rabbit and a philosophical octopus.
A girl who sails through dreams like they were survival maps.
Too surreal for childhood. Too honest for adulthood.

She’s not a mascot.
She’s a myth in motion.

This myth, as Jurevicius himself revealed, was originally conceived as an online game concept, long before anyone imagined her as a vinyl figure. The original project was shelved, but Nathan couldn’t let go.
And neither could we.

She evolved into an online comic, a weekly strip in Milk Magazine’s Playground supplement, and a set of limited-edition vinyl toys that would shape the emerging ArT Toy Movement.

As Nathan has written on January 4, 2026 in Linkedin, celebrating her 25th anniversary:

“So much has happened… Limited-edition figures with Flying Cat, Kidrobot, Bigshot Toyworks.
Graphic novels with Allen & Unwin.
Games released for consoles and online platforms.
A VR experience with Dark Slope Studios.
Exhibitions from Australia to Germany.
And a feature film in collaboration with Highly Spirited Pictures, Like A Photon Creative, and Cosmic Dino Studios.”

Not a Product. A Possession.

Scarygirl doesn’t want to be collected.
She wants to haunt your shelf.

Every figure is a contradiction: cute and eerie, soft and sharp, emotional and absurd.
Like Nike laced with melancholy.
Like Spotify if it streamed dreams.
Like Chanel designing for the subconscious.

She refuses to be flattened into a format.
She spills out of her own outline.

This is what makes her dangerous and why we need her.

From Indie Oddity to Cultural Artifact

ArT Toys aren’t supposed to last 25 years.
That’s what trends are for.
Scarygirl didn’t just last; she expanded.

It all started with a phone call from Flying Cat,

a Hong Kong-based ArT Toy company

that reached out to Jurevicius after seeing his early illustrations.
From that first contact, Flying Cat would produce Scarygirl’s first figures:

Blister, Chihoohoo, Octocity Scarygirl…objects that weren’t just collectibles,

but manifestations of an entire emotional ecosystem.

And when You held one… You weren’t just holding a Toy.
You were holding a memory encoded in vinyl.

“Blister shares DNA with Scarygirl,” said Nathan.

“He’s a multitasker. He’s part of her family and part of me too.”

This intimacy, between creator and character, between artist and object,

is what elevated Scarygirl beyond trend.
From ArT Toy to totem.

And it didn’t stop there:

· Comic strips.

· Prints and books.

· Animations and video games.

· VR worlds and gallery takeovers.

She appeared in Outré Gallery (Australia), Magic Pony (Canada), Gallery Lele (Japan), and Neurotitan (Germany).
Scarygirl became the feminine glitch the art world didn’t know it needed.

She Doesn't Fit. She Refuses To.

Scarygirl never asks for permission.
Not from art critics.
Not from ArT Toy collectors.
Not from the algorithm.

She’s too weird for the mainstream.
Too emotional for mass production.
Too unforgettable for the archive.

She doesn’t sell a fantasy.
She sells Your reflection, but distorted, honest, poetic.

A soft rebellion disguised as design.
A collectible that collects you back.

25 Years Later: What Does She Teach Us?

That legacy isn’t built on market value.
It’s built on memory scars.

That the characters who stay with You aren’t always the ones who speak loudest.
Sometimes, they just stare, with one eye, and never let go.

And that in a world obsessed with relevance,
Scarygirl reminds us that irreverence… is timeless.

25 Years Later…she is still a Disruption, Not a Design

Scarygirl doesn’t age.
She evolves.
She stays emotionally punk and quietly avant-garde.

She’s the girl who don´t follow trends, she fractures them.
She reminds us that some characters that look like they’re “for kids”…
actually wake the adults…

🛸 Art Toy Gama files this transmission under:

"Not for everyone. But unforgettable for the right ones."

Because we don’t celebrate products.
We celebrate presence.
And Scarygirl?
She’s not aging.
She’s evolving…inside You.

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