🌀 This post is part of an ongoing research series from Art Toy Gama’s editorial division:
📚 This Is Not a Book About Art Toy Exhibitions & ToyCons

What if ArT Toys had been with us for a hundred years?
That was the question pulsing through Medicom Toy Exhibition ’25, held this last summer at Omotesando Hills in Tokyo.

But this wasn’t nostalgia.
This was time travel staged as design.
A speculative detour into a parallel past, where Be@rbricks and sofubi already haunted the gaslit streets of the Taisho era.

The exhibition didn’t feel like a showroom.
It felt like a myth made physical.
Like stepping into a dream where stained glass logos, colossal Toys, and symbols of play weren’t products, but portals.

This year’s theme—“What if Medicom Toy had existed 100 years ago?”—wasn’t just clever branding.
It was a reminder that ArT Toys are emotional technologies: artifacts we use to remember, to speculate, to carry fragments of identity across eras.

And perhaps that’s why this exhibition mattered.
Because it wasn’t about unveiling 900 objects; it was about unveiling a way of seeing.
A ritual that Medicom has practiced every year since 2003: taking what might look like a product launch and mutating it into a cultural punctuation mark.

And as the brand now approaches its 30th anniversary in 2026, Exhibition ’25 stands as both a prelude and a promise: that what we collect isn’t plastic, but continuity.

🧬 Legacy & Mutation

For nearly three decades, Medicom Toy has blurred the borders between commerce and culture, object and myth.
Its exhibitions have always been more than showcases; they are annual rituals of mutation, archives of a Movement that refuses to stand still.

What made this year remarkable was its historical twist:
By staging the event as if Medicom had existed a century earlier, the company reminded us that ArT Toys are not bound by time.

They are Memory devices.
They are speculative machines.
They are mirrors that look forward as much as they look back.

🎨 The POSTER as a Portal

Look closely.
This isn’t a POSTER.
It’s a time machine disguised as stained glass.

The visual identity for Medicom Toy Exhibition ’25 doesn’t scream for attention: it summons. A fractured clock face, with its hands running backwards, reminds us that the theme was not an aesthetic trick, but a conceptual axis.

The typography—ornamental, almost ecclesiastical—frames the event like a sacred announcement. The gold letters don’t read as text; they read as architecture, like the engraving of an old manuscript reborn for pop culture.

At the bottom of the stained glass, three colored figures (red, yellow, blue) stand as if pilgrims before an altar. They’re not just mascots. They’re avatars of us, the audience; waiting, watching, aware that entering the exhibition means stepping into a parallel timeline.

This design doesn’t promote. It prophesies.
It isn’t decoration. It’s a totem…a visual spell reminding us that exhibitions are not shows, but thresholds.

🎯 Final Thought from Art Toy Gama

At Art Toy Gama, we believe exhibitions like these prove a simple truth:
Collecting isn’t about trends. It’s about continuity.

Medicom Toy Exhibition ’25 was not just a celebration of ArT Toys.
It was the confirmation that Medicom has turned product launches into cultural punctuation marks.

Because in our Manifiesto, we say it clearly:
ArT Toys are not ornaments. They are weapons of Memory.
They don’t exist to decorate shelves. They exist to unsettle, to remind, to persist.
They are fragments of identity materialized, totems that speak the language of what you refuse to forget.

And now, as the brand approaches its 30th anniversary, the question isn’t just what ArT Toys will come next.
It’s: What futures will we write together through them?

Because these aren’t just Toys.
They are Absurd made sacred, proof that what doesn’t fit in the mainstream is precisely what defines us.
They’re time machines in vinyl and resin.
They are Stories that refuse to fade.
And, above all, they are the evidence that in every collector, in every artist, in every exhibition, beats the same truth:

We don’t collect objects. We collect who we are willing to remember.

Still chasing the latest release? Or ready to collect the pieces that make history?
👉 Step into the Art Toy Gama Store —
where every piece is not just an object, but a fragment of continuity.

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#1000IconicArTToyExhibitions

We’re currently building an Upcoming Publication that explores and celebrates
the most iconic and influential Art Toy exhibitions around the world.

Each article in this series helps document, reflect, and invite the community
to take part in constructing this cultural archive — one exhibition at a time.

We’ve seen countless exhibitions since then: small and large, modest and monumental.
And we love them all.

No matter where they take place or the resources behind them,
every ArT Toy show adds something to the Movement.
Some will make history, others will make Memory. All of them matter.

This is not just documentation.
This is Dis(Play) in the making.
And You’re part of it.

Art Toy Gama Legacy

#ArTToyGamaLegacy

Art Toys. Paintings. Fine Art Prints. Not what You expect.

The Power of Dis(Play)

Real collectors don't follow trends—they redefine them