SUGOPOP and the Rise of Multicultural ArT Toys

Some ArT Toys are playful. Others are precious. But once in a while, a collection appears that feels different, like it’s carrying a story deeper than what’s visible. You don’t just see it. You feel it.

That’s what SUGOPOP’s first release offers. A set of characters that doesn’t just decorate your shelf; it speaks to something inside You…

A Painter's Universe, Sculpted

It begins with Mila Useche.

A Colombian-German painter born in Bogotá, trained in Berlin, now in 2025 based in Japan. Her work is visceral, humorous, and emotionally sharp. Influenced by animation, Catholic iconography, comics, and the fast-cut syntax of internet culture, Mila paints avatars of contemporary identity. Not idealized portraits, but fragmented reflections: nostalgic, exaggerated, ambiguous.

Each figure she paints is a character with a pulse.

And now, three of them have stepped beyond the canvas.

From Canvas to Character: The Birth of SUGOPOP

SUGOPOP is an ArT Toy studio born in 2025, and that his first creation has been to give form to Mila’s visual universe. The project is a collision of continents and disciplines: a Colombian artist, an Italian founder, Japanese influence, and production in China.

It is the essence of the ArT Toy Movement: hybrid, global, and defiant of artistic silos.

But this journey from canvas to character is also part of a longer history: one that reshaped the very idea of what painting, sculpture, and toys could be.

In the early days, artists like Michael Lau or Eric So in Hong Kong began experimenting with DIY techniques, modifying action figures and turning them into unique, expressive art pieces. Others, across Asia, Europe, and the Americas, sculpted their visions in resin, creating one-off or small-batch characters that blurred the line between sculpture and street culture.

At the same time, Japanese pioneers like Bounty Hunter began to produce short runs of vinyl figures, defining the early vocabulary of what would become the ArT Toy scene. These were not Toys in the commercial sense: they were narrative objects, artistic extensions, that is ArT Toys. Artists embraced these formats as new canvases, not in 2D, but in three dimensions. Their paintings found bodies. Their sketches became silhouettes. Their myths were no longer framed, but held.

Over time, many artists who once relied on DIY methods, resin casting, or customizing blank vinyl Toys, from various brands, both from the East and the West, and began collaborating directly with different brands and factories from all over the world. They transitioned into producing professional-grade pieces in vinyl or sofubi, expanding their creative possibilities without losing artistic control. Some even returned to in-house production, experimenting with 3D printing and hybrid materials, combining industrial techniques with hand-finished details.

And what we see today is the result of that evolution:

a space where painting, sculpture, character design,

and emotional storytelling converge in collectible form.

Today, with SUGOPOP, we witness the culmination of that journey. From street-born experiments to fully realized collectible art objects.

From painting to 3D. From personal myth to collectible object. From nostalgia to narrative.

This Is Not merchandising. It’s Memory turned into sculpture.

Three Figures. Three Stories. One Emotional Code.

Flash

Flash holds a distant gaze. As if what she just saw, she’s seen before. Based on a painting about déjà vu, Flash doesn't speak to logic but to the gut, to something ancient and instinctive inside You.

She invites You to go back. To re-remember. To reconnect.

If You smiled when You saw her, it’s because she recognized You too.

Details: Limited to 300 pieces. Numbered on box. High-quality polyurethane.

Struggles

Struggles stands surrounded by bubbles: each one a doubt she hasn’t popped yet. Wings on her back. Determination in her posture. Born from Mila’s personal confrontation with uncertainty, this figure is pure resilience.

She doesn’t have all the answers. She just knows how to keep going.

If you’ve ever done the same, this one’s for You.

Details: Limited to 150 pieces. Numbered on box. High-quality polyurethane.

Ace

Ace doesn’t hesitate. He rolls forward with absurd confidence. Leading his imaginary army of delusions. Bold. Reckless. Glorious.

Inspired by that inner voice that says "do it anyway." Ace is risk as adrenaline. Movement as identity.

Details: Limited to 150 pieces. Numbered on box. High-quality polyurethane.

More Than Toys. A Multicultural Movement.

The Art Toy Movement has always blurred the lines: between Art and Play, sculpture and product, East and West. It didn’t begin in a single country, and it won’t be preserved by a single voice. It is, by nature, a multicultural organism, one that thrives on contradiction, translation, and transformation.

SUGOPOP embodies this ethos completely. With a Colombian painter trained in Germany and living in Japan. An Italian brand founder. Asian production roots. And global emotional resonance.

Each piece is a miniature passport, not of geography, but of identity.

These aren’t just Toys to collect. They are sculptures of displacement and belonging. Figures of memory and projection.

They carry rebellion in their softness. They hold identity in their posture. They speak in the mixed language of East and West, nostalgia and now, color and code.

SUGOPOP proves that art doesn’t need a fixed origin. It needs connection.

Made in China. Imagined in Japan. Designed from a Colombian memory. Shaped by global hands. Collected by those who feel more than they explain.

Because this is what Art looks like when it refuses to speak only one language. And this is what the ArT Toy Movement has always been: a global striptease of memory and rebellion. Where everyone has a role: the artist, the brand, the manufacturer, the collector, the gallerist.

This is not East imitating West. Or West appropriating East. This is everyone creating something new. Together.

The ArT Toy Gama Code: Identity, Memory, Legacy, Rebellion

At the heart of the ArT Toy Gama Movement lives a simple but powerful idea:

that ArT Toys can be more than objects. They can hold meaning. Emotion. Perspective.

SUGOPOP is one of those rare projects where this idea becomes real.

IDENTITY: These characters don’t just look like someone’s creation: they feel like someone’s story. They speak to what it means to have a mixed background, to feel out of place and at home at the same time. They carry personal contradictions that feel deeply universal.

MEMORY: These ArT Toys invite you to pause. To reconnect with parts of yourself you thought were long gone. A gesture, a color, an expression: sometimes that’s all it takes to remember something you didn’t know You forgot.

LEGACY: This isn’t a Trend. It’s part of an artistic lineage that stretches across cultures and decades. SUGOPOP honors that history: from early experiments in Hong Kong and Japan to today’s cross-border collaborations.

REBELLION: These aren’t polite objects. They challenge what we think ArT Toys are supposed to be. They play with softness, but say something sharp. They’re not loud, but they speak clearly.

This is what we mean by the Art Toy Gama code. It’s not a formula. It’s a compass. And in SUGOPOP, it’s pointing forward.

The Launch is Live

SUGOPOP’s debut collection is now available...

All 3 figures are limited editions.

Each one is a tactile fragment of Mila Useche’s inner world.

If you’re collecting for hype, keep scrolling. If you’re collecting to remember...welcome.

[Discover the collection Here]

👉 Visit OUR Shop

Art Toys. Paintings. Fine Art Prints. Not what You expect.

The Power of Dis(Play)

Real collectors don't follow trends—they redefine them